Promotional products play a significant role in creating brand awareness. The logo imprinted on the promotional merchandise is used as a guerrilla marketing strategy for brand building. Companies make customized bulk purchases directly from the manufacturing units. Promotional items with the logo are given to clients and employees. Items of everyday use that are carried around by individuals are mostly given as promotional products. Key chains, pens and watches are common promotional products that are given to employees and clients.

Companies choose uniquely shaped promo products to create brand recognition. Promotional items may be also given to the public as a part of candidate awareness in political circles. Schools also give away promotional items as a part of awareness through fund raising events. Business houses and firms give wearable promotional items in the form of caps and tee shirts to employees and clients. These products are worn outdoors and help create brand awareness among the public.

A lot of companies are opting for items that are made from recycled products. Sustainable promotional products such as jute bags and earthen mugs which consist of the company logo are given to clients and employees. Eco friendly tee shirts and caps with the company logo and a message about a greener planet create awareness among the public.

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