Deep Web Point

If you have some experience in web site design and want to make good money you can try acting as IT-outsourcing partner. Learn more what you should know and how to start.

Why offshore web design and development?

Offshore web site design and development help to keep prices at least 3-5 times less, for example, average hourly rate of web development services in USA is $35-75; in UK – $25-50, in Ukraine – $5-20.

How it works?

Typical plan is like that:

• You find a client who needs a web site, ask his/her requirements for the project and send to your offshore partner company.
• The partner makes a proposal and gives you the project estimation basing on his hourly rate, for example, $10.
• You mark up the rate $10/hour as high as you wish (and can – taking into consideration competition in your region, level of demand for web design services, and other marketing factors), for example to $30/hour, and sends the proposal to the client. So if the web design project is estimated on 50 man-hours of work, you charge the customer $1500, from which $500 you pay to your offshore partner company, and $1000 is your profit.
• The partner company works on the project and delivers it to you along with copyright for the work.
• You deliver the site to the customer.

Result – you have a satisfied client and good profit from the marked up price.

How to start?

The first and most important step is to analyze market in your region and decide if it’s worth to start this business.

If you already have your own web design company it is easier for you because you already know situation in the market, gain certain reputation, have clients list, etc.
But don’t be afraid if you are new to web design business. Believe in yourself and work hard and finally you will be rewarded for all your efforts. As in any type of business, starting the one in web design area, you must ask yourself general marketing questions:

1. Who will be your customers?

2. Why they will order the web design services exactly form you?

3. Where and how they will get to know about you?

Without having clear answers to these questions you shouldn’t try to start anything.

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You may be a well established business looking for some improvements to your website, a sole trader just setting out on their business venture or you may be an entrepreneur in the making. Whatever your aspirations or goals are you realise that the internet is a fundamental factor in helping you achieve your goals.

I’ll get straight to the point.

There are web sites and then there sloppy web spaces masquerading as websites. Both are completely different. Just because you slapped some words on a pre-installed template and bagged yourself some cheap hosting doesn’t mean you have an effective online web presence.

What do you want to get from your website? What do you want it to be? Having a business website is not mandatory; you shouldn’t have a website just because it looks good on your business card. Having an effective online business presence is a vital part of your businesses image, it is by far the best sales person you can have – it does not take lunch breaks, toilet breaks, get sick or come into work hung over – it works constantly, connecting with people locally, nationally and internationally. How your website looks, works and the message it portrays is even more important when you consider that your website will be in most cases the first point of contact with future clients and customers.

Would you give your child some crayons and let them design you a new advertisement campaign. Of course not, it’s absurd. But it would save you money? Would this have a positive or negative impact on your business?

Unfortunately so many businesses approach web site design with a narrowed outlook, if they approached office planning the same way, you would find office workers sat on cardboard boxes in an unheated concrete slab with no natural light.

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