First, ensure you have found quality website. The site should

be indexed by Google, have some pagerank and be related to yours. For example, if you run web hosting company you should search for hosting directories, SEO companies, web designers and not for pet sites. The partners site should not contain links to adult or casino sites to avoid bad neighborhood.

When you find some site where you want to have your link, follow these ste

1. Link to other site from your link page first. Sometimes you will find HTML code with the anchor text and  description on partners website.

2. Send an email to website owner with the location of his link. Explain why do you like his website and that both of you will profit from the link exchange.

3. If the site owner put your link online store the URL in excel sheet. Later you will need to check if your link exists on the partner site.

4. In case you will get no response in one or two weeks try to send friendly reminder. It may happen the other party is very busy but still want to accept your offer.

5. If the site owner does not respond simply remove the link.

6. Repeat steps 1 – 5.

Contacting other webmasters is only one of possible ways how to run link exchange. You can also let others to contact you. How to do that?

1. Put on your link page HTML code which you want others to use on their websites.

2. Advertise this page on webmaster forums (if allowed by forum rules).

3. People will come to your website, link first to you and then ask you for linking back.

This solution has one big advantage — you will get additional backlinks from the forums where you advertise. You can also try free classifieds and PPC advertising to drive link partners to your website.

Last 5 posts by Deepak Shrivastava