You may be a well established business looking for some improvements to your website, a sole trader just setting out on their business venture or you may be an entrepreneur in the making. Whatever your aspirations or goals are you realise that the internet is a fundamental factor in helping you achieve your goals.

I’ll get straight to the point.

There are web sites and then there sloppy web spaces masquerading as websites. Both are completely different. Just because you slapped some words on a pre-installed template and bagged yourself some cheap hosting doesn’t mean you have an effective online web presence.

What do you want to get from your website? What do you want it to be? Having a business website is not mandatory; you shouldn’t have a website just because it looks good on your business card. Having an effective online business presence is a vital part of your businesses image, it is by far the best sales person you can have - it does not take lunch breaks, toilet breaks, get sick or come into work hung over - it works constantly, connecting with people locally, nationally and internationally. How your website looks, works and the message it portrays is even more important when you consider that your website will be in most cases the first point of contact with future clients and customers.

Would you give your child some crayons and let them design you a new advertisement campaign. Of course not, it’s absurd. But it would save you money? Would this have a positive or negative impact on your business?

Unfortunately so many businesses approach web site design with a narrowed outlook, if they approached office planning the same way, you would find office workers sat on cardboard boxes in an unheated concrete slab with no natural light.

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