December 13th, 2010The Importance of Deep Links and Why You Should Focus on Them
The importance of deep links really can’t be overstated. Along with good search engine optimization and keyword-rich content, having deep incoming links pointing to your website is a crucial way to get more traffic and get higher results in various online search engines. Since the goal of most websites is to reach as many targeted visitors as possible, you should seriously consider the importance of deep links for your own website.
Now, what exactly are deep links? Well, think of them as a backdoor into your website–articles, product pages, or individual blog posts are all examples of deep pages. No matter what you search for on the Internet, chances are good you’re going to find plenty of search results that take you to a page on a website other than the home page.
Those deep page links are taken very seriously by search engines, because a website that only has links to its home page is perceived as having nothing worthwhile elsewhere on its pages. Whether or not this is true, that is how search engines interpret the information, so you should adapt your strategy to match what the search engines look for.
Multiple Benefits…
When it comes to the importance of deep links, you should recognize that any links to your deep pages benefit you in multiple ways. As was already mentioned, search engines will rank your site higher in the search results if they find a lot of deep links to your site.
In addition to that benefit, you shouldn’t underestimate what all those deep incoming links represent. Since they all come from somewhere, you are likely to have at least a small increase in traffic even from a single deep link to your site, as anyone who visits that site might head over to your deep page to see what it has to offer. With lots of deep links, the potential for traffic growth is exponential.
Once someone is on your deep web page, if they like what they saw there, they are then more likely to check out your home page and see what you’re all about. If they did it the other way around, however, they might see your home page without ever finding the topic that interested them, and you might forever lose them as a visitor. In other words, deep one way links are a great way to hook visitors who might not otherwise find something of interest on your homepage.
Make Your Website an Enabler…
Also, think about how much more likely you are to have consistent traffic if you get your page rank higher in the search results. Your linking plan should enable people to find your website. What that means is, more people who are searching for various topics will stumble onto a deep page of your website, and you will continue to get new visitors as you add pages. Having an overall high ranking means that all of your pages will rank higher, especially if you work hard to optimize them.
To get deep links on your website when you’re just starting out, using a professional link building service is a perfect solution. Even though you may not have a lot of current traffic or a lot of people looking at your pages, you can still naturally build up your deep links. Otherwise, you might remain in a situation where you need the traffic to get the deep links, but you can’t get the deep links without the traffic.
