Deep Web Point

If you have some experience in web site design and want to make good money you can try acting as IT-outsourcing partner. Learn more what you should know and how to start.

Why offshore web design and development?

Offshore web site design and development help to keep prices at least 3-5 times less, for example, average hourly rate of web development services in USA is $35-75; in UK – $25-50, in Ukraine – $5-20.

How it works?

Typical plan is like that:

• You find a client who needs a web site, ask his/her requirements for the project and send to your offshore partner company.
• The partner makes a proposal and gives you the project estimation basing on his hourly rate, for example, $10.
• You mark up the rate $10/hour as high as you wish (and can – taking into consideration competition in your region, level of demand for web design services, and other marketing factors), for example to $30/hour, and sends the proposal to the client. So if the web design project is estimated on 50 man-hours of work, you charge the customer $1500, from which $500 you pay to your offshore partner company, and $1000 is your profit.
• The partner company works on the project and delivers it to you along with copyright for the work.
• You deliver the site to the customer.

Result – you have a satisfied client and good profit from the marked up price.

How to start?

The first and most important step is to analyze market in your region and decide if it’s worth to start this business.

If you already have your own web design company it is easier for you because you already know situation in the market, gain certain reputation, have clients list, etc.
But don’t be afraid if you are new to web design business. Believe in yourself and work hard and finally you will be rewarded for all your efforts. As in any type of business, starting the one in web design area, you must ask yourself general marketing questions:

1. Who will be your customers?

2. Why they will order the web design services exactly form you?

3. Where and how they will get to know about you?

Without having clear answers to these questions you shouldn’t try to start anything.

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This free web tool Google Analytics to get detailed information about site visitors. Although online marketing is the most commonly used to track visitor statistics. It is a tool that has features that track click on each element, which is connected to the site.

Someone might ask, why not use the tools, hosting providers, but none of them does not correspond to features of Google Analytics. The visitor tracking is done directly to the display advertising, PPC networks, e-mail marketing is also a link to a PDF document.

GA tool also provides a detailed report on the use of websites such as page views, unique views, the time of a user page, bounce rate can be known. Using this, revenues from e commerce to calculate conversion rates. At the same time, you know where your visitors come from and the keywords that we needed more money. On this basis, statistics, online marketing can easily bid on PPC campaigns.

Also built-in search patterns can be made to increase conversion rates. Another feature that is now available, this is a point of reference from some sector-specific indicators to examine the performance of the site. IPhone Apps, Flash, Ajax applications and web resources using Web 2.0 technologies can be tracked using Google Analytics.

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