If you have some experience in web site design and want to make good money you can try acting as IT-outsourcing partner. Learn more what you should know and how to start.

Why offshore web design and development?

Offshore web site design and development help to keep prices at least 3-5 times less, for example, average hourly rate of web development services in USA is $35-75; in UK – $25-50, in Ukraine – $5-20.

How it works?

Typical plan is like that:

  • You find a client who needs a web site, ask his/her requirements for the project and send to your offshore partner company.
  • The partner makes a proposal and gives you the project estimation basing on his hourly rate, for example, $10.
  • You mark up the rate $10/hour as high as you wish (and can – taking into consideration competition in your region, level of demand for web design services, and other marketing factors), for example to $30/hour, and sends the proposal to the client. So if the web design project is estimated on 50 man-hours of work, you charge the customer $1500, from which $500 you pay to your offshore partner company, and $1000 is your profit.
  • The partner company works on the project and delivers it to you along with copyright for the work.
  • You deliver the site to the customer.

Result – you have a satisfied client and good profit from the marked up price.

How to start?

The first and most important step is to analyze market in your region and decide if it’s worth to start this business.

If you already have your own web design company it is easier for you because you already know situation in the market, gain certain reputation, have clients list, etc.
But don’t be afraid if you are new to web design business. Believe in yourself and work hard and finally you will be rewarded for all your efforts. As in any type of business, starting the one in web design area, you must ask yourself general marketing questions:

1. Who will be your customers?

2. Why they will order the web design services exactly form you?

3. Where and how they will get to know about you?

Without having clear answers to these questions you shouldn’t try to start anything.

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August 26th, 2011Email Marketing for Business

TheĀ  People alien with email business generally admiration what all the fuss is about. Didn’t spam annihilate email as a business vehicle? And if spam didn’t annihilate it, what about web feeds, burning messaging and all the added able means we can acquaint online? Isn’t email outmoded? Those apprehensive about the allowances of email business in today’s ever-changing online and business ambiance will acquisition the answers below.

Businesses appoint in email business because it works and works well. Here’s the proof.According to analysis conducted by the Absolute Business Association, email business generated an ROI of $57.25 for every dollar spent on it in 2005. As such, it outperformed all the added absolute business channels examined, such as book catalogs.

A address in mid-2005 from JupiterResearch was added conservative, advertence that…”when done right, $1 spent on e-mail can accomplish a $9 return”.47% of marketers surveyed by MarketingSherpa in aboriginal 2006 said that their top assuming online business tactic in 2005 was “email business to abode lists”. The tactic was additional alone to seek business in performance.

In a March 2007 analysis of auberge marketers by Hospitality eBusiness Strategies, 58.7% cited email business as one of the Internet business formats that accomplish the best after-effects and accomplished ROI. In a March 2007 column, account authority Jakob Nielsen listed an email newsletter as “probably the single-highest ROI activity you can yield to advance your Internet presence”.

May 5th, 2011Web Development

is the action of taking your website from an idea in your head to having a finished product. Like any solid process, it’s important that each step is done carefully and in order. When done right, a new and updated website will be an investment that will pay the business owner time and time again. In this article, I’m going to outline the eight steps of the web development process for a website project.

1. Business requirements – The business requirements defines all the required elements for the website. It answers what the website needs to do and what content the website needs. It will also address what the consumers will expect from the site and finally how the pages and navigation content will behave.

2. Site map – The site map is extremely crucial because it outlines what pages are required for the site and what is a hierarchy. Not having this planned out before the development is started is a huge mistake.

3. Wireframes – Wireframes are a 3-D sketch, or blueprint of each page for the website. Each wireframe will identify what content each page requires. Some pages require more text than pictures and vice versa, but the wireframes help the developers understand each page of the project.

4. Design – Now that the wireframes are complete, the attention turns to the design of the website. In this step of the process, all the colors, text, and look and feel will be identified including the overall design of the site. This is where everything is starting to be pulled together.

5. Development – This is the part of the process were the real technical people go to work because code is now being developed. Depending on the complexity of the website, the coding can be simple and be done in 40 hours or less, or it can be quite complex and take hundreds and hundreds of hours.

6. Quality assurance – Now that the site has been developed, it’s time to look back and see if the finished product matched the plan. Does the site performed as outlined within the business requirements? Does it have all the necessary pages as outlined in the site map? Does it contain all the content specified in the wireframes? Does it look like the design?

7. Testing – This is where you run as many predetermined user scenarios that you can think of to ensure the website functions correctly. You also identify and fix any bugs that come up.

8. Launch – This is probably the most exciting day as you push the website from a development environment to the live URL.

This anatomy of business can be interpreted in abounding altered ways. It can beggarly sending letters to enhance an already accustomed accord amid business and angel in adjustment to animate adherence and connected transactions. It can aswell be acclimated to access new barter or actuate consumers to acquirement a artefact immediately.

Aside from this, email business can be acclimated to advanced advertisements from added companies to a new set of consumers. Regardless of how it is used, business via email has affluence to action online businesses. The actuality that over bisected of Internet users analysis or forward email accustomed is abundant to addition the acceptance of this anatomy of marketing, as advertisers now accept the befalling to ability a cogent bulk of email users who accept called to subscribe to their offers.

Another noteworthy advantage of email business is that its acknowledgment on investment can be tracked to an exact bulk – and if done correctly, the ROI is absolutely account the commercial dollars getting befuddled at it.

Analyzing the figures

This assertive online business action is so able advisers appraisal that in the US alone, companies spent over US $400 actor in email business in 2006 – and it is still growing.

The Email Benchmarking Address for the aboriginal bisected of 2010 showed that email volumes grew 50% from the antecedent year, while in the UK, business firms beatific out an boilerplate 1.7 billion emails a ages from January to June of 2010.

The address aswell acclaimed the accent of that number, adage that 1.7 billion emails can be translated to 1.7 billion opportunities for the admirers to appoint with their brand, creating 270 actor interactions and about 78 actor click-through – all in the amount of a month.

The abstracts are amazing – and all action a appearance of email as one of the a lot of cost-effective means of business articles and services.

This is aswell one of the capital draws of email marketing. To put it artlessly – it is bargain – one of the cheapest forms of business in fact, that can accomplish the best after-effects for your dollar.


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